Lengthening, Smudge-Proof,Water-Resistant Mascara for Luscious Lashes

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Product Description Focus on Sustainability Small changes in product size and weight lead to lower carbon emissions. We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions. Here are a few of the many ways products can qualify:

Perfectly Coats Every Individual Lash Unlike conventional mascaras, It's So Long Black Lengthening Mascara features flexible tubing polymers that wrap each lash 360° for perfectly curled voluminous lashes that won't smudge, flake, or clump.

Holds the Curls All Day While paraffin wax-based formulas weigh lashes down, It's So Long Mascara is a lightweight formula infused with a blend of natural Carnauba and Beeswax that will keep the perfect curl, volume, and length from day to night.

Easy to Use Our innovative C-shaped silicone brush allows even application, delivering the perfect amount of our smudge-proof mascara to every single lash, even hard-to-reach lashes. Best removed with warm water, micellar water, makeup remover or cleanser.

Gentle on Lash Extensions Our eyelash mascara is a water-based, lightweight formula that is safe for use on lash extensions for an even more voluminous look.

Cruelty-Free Formula Our formula is perfected without performing or engaging in any product trials on animals. We are certified as a cruelty-free brand in the Leaping Bunny Program.

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